A step by Step guide to convince influencers to promote your offerings |
Posted: December 24, 2019 |
Marketers come up with various digital marketing techniques to improve brand visibility and traffic. From organic reach to paid promotions, they leave no stones unturned to ensure high traffic and in turn, increased revenues. One such highly influential and effective marketing technique that has emerged in recent years is influencer marketing. According to a survey conducted by mediakix, the estimated spend on Instagram influencer marketing is going to $2.38 billion in 2020. Industry experts believe that content shared by influencers brings 11 times more ROI than other forms of digital marketing. Let’s have a look at the steps necessary to get the influencers to promote your offeringsInfluencers are busy people who get a vast number of requests from marketers like you to promote their brands. It is difficult to gain the attention of the influencers whom you are targeting. Though there is no sure-shot strategy that you can adapt to get influencers on-board, there are a few tips that might help you to get started. Find your influencersYes, you cannot approach each influencer active in the digital world. It is not a feasible and practical way to boost your traffic. You need to find influencers who are relevant to your niche. Hire one who is related to your business niche. Follow them on different social media platform and monitor their content sharing patterns. It will also help you to design your content accordingly. Write great contentInfluencers get so many requests for brand promotions, and when you share low-quality, average content, it is enough reason for them to reject your proposal at first sight. Hence, you need to ensure that you come up with original, engaging, and impressive content that has valuable and relevant information. Hire an editor to proofread and edit your text before you share it with the influencers. Your content might have a subject that is written many times, but it should have your perspective and if possible, suggestions, and valuable recommendations. What do you have to offer that is unique and not shared before? Share your point of view to impress the influencers. Mention InfluencerIt is a feel-good feeling when someone mentions you positively and authoritatively. Influencers too are from the human race, and they will love it when you include them in your content. There are high chances that they will consider sharing your post. However, when you mention the influencer, ensure that it makes sense. Including the influencers just for the sake of it does not make any sense. Use their name smartly and relevantly in the blog or post so that it does not look fake or forced. Don’t forget to tag the influencers while posting it on social media platforms to gain their attention. Make and nurture relationshipsA social media post will not last long. However, your relationship with the influencer certainly will. Remember, influencers don't just want monetary gains; they want a relationship to nurture. Add the value that influencers look forward to. People will help you if you positively and proactively help them. Find out how you can contribute to the relationship. Some influencers might want retweets, and some might look for financial motivations. Every influencer is different and looks for various favors. Instead of trying to sell him something, exchange information and insight about a particular subject, and there are high chances of a return on efforts. Follow them closelyYes, it is crucial. If the influencer visits a particular site, and share the site's articles and posts, approach the website for content submission. In this way, you will get your desired influencer's attention smartly. If you submit the article on the site, there are high chances that they will share your article too. Also, try to mention their name in the article. Add some expert insights or quotes to attract their interest. Comment on their blogsThere is a tendency among influencers that they respond on comments they receive for their blogs. There is an excellent chance that you can communicate with them here. Ensure that you use your real name and a clear picture while communicating. It should not look like a spam comment. Talk about the blog and its content and give your valuable feedback or inputs about the blog. Design a strategyFor influencer outreach, you need to make a plan. Make a list of ways to reach out to the influencers. If you want to do it by email marketing, ensure that you send the email at a time when they are likely to see the mail. You can contact them via phone at lunch and breakfast hours. Also, approaching them on mid-week is highly recommended to gain their attention. Wednesday and Thursday are perfect days to contact them. Instead of writing generic emails or messages, write personalized messages to impress them. Mention their posts and articles to let them know that you follow them. Choose your tools wiselyThere are various tools available for influencer outreach. Buzzsumo is one of the most used tools to find influencers for your business niche. You can enter a few phrases and words to see a list of influencers. Also, you can filter them by reach, engagement, influence, and other parameters. If you find it hard to search for influencers' emails, EmailHunter.co can help you. Just type the name of the company URL, and the tool will generate all possible emails. Attend their webinars and seminarsIf your influencers regularly organize webinars, workshops and Hangout sessions, attend them. Here, you can get a chance to connect with them, and it is something you were looking for, weren't you? Also, when you attend such webinars, they will notice about you and your business. You will not be an unknown person when you approach them for influencer outreach. Invite them to contribute a post on your blogIf you have a blog that has a genuine good following, you can invite the influencer to devote a post to your blog. The reason why this approach is necessary is that influencers would too find it as a significant step to address a new audience. You can also ask them to feature in an interview that will be posted on your blog. They will happily agree and even share the link on their social networks. Conclusion: If done rightly, influencer marketing can help your brand to get more visibility and traffic. Plan a strategy and stick to it to get more responses. At first, you might not get good stonewalled, but be consistent and offer great value to them, and they will fall for it. The same approach won’t work for all influencers. You need to approach each influencer differently.
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